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Marquiese L. Wrenn BUS 455 Internet & Social Media Marketing Week 4 Journal June 26, 2017                                                                                                                                                                                                                 Unforgettable Loyalty currently has multiple channels of the marketing mix in its repertoire. I utilize Facebook ads to promote and persuade customers to engage and buy products. For example, the current ad is being viewed and purchased on Facebook and Instagram. To engage the customer’s acquisition, you must understand your customer and make the transaction beneficial to them. Unforgettable Loyalty promotes being more selfless. The current ad reached 52,182 people; out of the reached people, 21,810 engaged and acted on the website. In this business, we/I pay close attention to customer retention. On the Facebook brand page, the entity publishes motivational videos and quotes

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